“By working with our perfumers and chemists globally, now we have created more than 350 formulations for cosmetics and skincare products, and over 36,000 fine fragrances in our own lab. With Turkey, Australia, Israel and other countries importing the ingredients and producing fine quality fragrances and cosmetics, the significance of Les Fumee as An Artist in Lab has brought the attitude into our products, which is more than the function I believe. The ’s’ is missing from “Fumees” in French reminds us the belief to make things perfect, because we’ll never be perfect.”